What Is Innovation?

Posted By Aly Juma ~ 24th September 2010

INNOVATION. It is one of the most fascinating topics out there – possibly THE most fascinating. Innovation is a very simple concept, yet the concept itself deals with the complex, the indefinable. There are no simple methods or procedures, no equations that put innovation into a pretty little package that can be mass-produced. Innovation is a constant, a verb – something you must consistently work to attain and THAT is what is so intriguing about it. You’ll never bore of it, as it is always challenging and by its very nature – always new. Innovation requires constant reinvention and rebirth. Everything about it can be taken a step further, to that next disruptive, revolutionary realm. Its a thing of beauty. I’m in no way an expert on Innovation, although one could argue you could never be an expert in this field. Truly, its just something I’m passionate about and is related to everything in life.