Always Be Curious

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The Art of Choosing

In this TED Talk by Sheena Iyengar, we explore the art of choosing and its intricacies. More specifically we look at the assumptions that the idea of choice is based upon and the impact these assumptions have.

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Categories: Media Musings
sheena

In the following TED Talk, Sheena Iyengar talks about choice, cultural differences, and assumptions about choice. The assumptions covered are as follows:

1. Make your own choice

2. More options = better choices

3. Never say no to choice

She explores these assumptions in regards to trivial issues, such as preference between Coke or Pepsi, as well as more profound ones that have driven her research over the years. Overall its a very well delivered talk with some great insights into ‘the art of choosing’. Enjoy!