In the following TED Talk, Sheena Iyengar talks about choice, cultural differences, and assumptions about choice. The assumptions covered are as follows:
1. Make your own choice
2. More options = better choices
3. Never say no to choice
She explores these assumptions in regards to trivial issues, such as preference between Coke or Pepsi, as well as more profound ones that have driven her research over the years. Overall its a very well delivered talk with some great insights into ‘the art of choosing’. Enjoy!